Bazooka Bubble Gum was introduced in 1947. Their sales have dropped 38% in one year with less kids buying the product. Now they will change the cartoon to activities and re-tool the wrapper with a new design that will attract teenagers. They are dreaming with twelve year olds much more interested in a new I-phone than a pack ofg bubble gum! Bazooka lasts about a minute and a half in the flavor dept, maybe they should work on that first.