The story of Fred Meyer by Oregon writer, Fred Leeson. Growing up here in Portland gives me a super connection to this book about a difficult but brilliant man that was a century before his time with retailing. I can't recommend this book high enough. Call a Fred Meyer store to see if it's in stock, more have been shipped. Powell's and Annie Blooms also have the book. I was glued to this biography. My fav book of 2014.