Oregonian circulation continues drop
Portland Business Journal
The Oregonian, ranked 23rd in circulation out of the top 25 daily newspapers, lost almost 15,000 subscribers in the past six months.
The Audit Bureau of Circulations on Monday released spring figures for the six months ending March 31. The data shows that the largest dailies continue to shed daily and Sunday circulation — now at a record rate.
According to ABC, for 395 newspapers reporting this spring, daily circulation fell 7 percent to 34,439,713 copies, compared with the same March period in 2008.
Since October, the Oregonian’s daily circulation dropped 11.76 percent, from 283,321 to 268,512. From March 2008 to March 2009, the newspaper’s circulation had dropped 35,827, from 304,399. Two years ago, the newspaper’s circulation was 319,625.
The Oregonian’s Sunday circulation is no longer among the top 25 newspapers. One year ago, the Oregonian had Sunday circulation of 344,564. Of the top 25 newspapers, the Kansas City Star now has the lowest Sunday circulation of 333,006.
The Oregonian’s continued circulation drop was among the reasons the newspaper last month announced its employees must accept pay cuts, take mandatory four-day furloughs and face pension freezes.
Last year, about 100 employees — many who were senior reporters and editors — accepted voluntary buyouts from the newspaper.
The Oregonian and the Portland Business Journal are both owned by New York-based Advance Publications Inc.
I agree, the more the paper strives to be LOCAL the better it will be. Steve Duin is their most valuable player.
Posted by: marci | April 28, 2009 at 02:29 PM