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« TONY DOW WHO PLAYED WALLY IN LEAVE IT TO BEAVER IS 76 TODAY | Main | WHEN AD PEOPLE KNEW HOW TO GET ATTENTION »

April 13, 2021

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Portland's horse meat craze started with a story the Oregonian published in March 1973 when they interviewed Delores Rooney who had stopped in to buy some horse meat steaks and a roast, and she revealed that she had been serving horse meat to her family for 3 years and had not told her husband Ed Rooney who was a math teacher and basketball coach at Grant High. The story generated international interest, which got Delores & Ed Rooney invited to appear on "The Tonight Show" with Johnny Carson, and a trip to NYC to appear on the TV show "To Tell the Truth". Sales at J&H exploded with people lining up as early as 5 am with meat selling out early. With sales as much as 18,000 lbs a week J&H expanded, but judging from J&H newspaper ads it looks like the horse meat sales die in mid 1975.

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