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July 26, 2021


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The more things change...

No more cheesy newspaper and magazine ads, but the message is pretty much the same. They just use the Internet nowadays. They still push clinically tested medical discoveries around pictures of well-built babes suggesting that you can look like this.

No exercise and you can eat whatever you want. Just follow the teachings in this book, yours for the bargain price of just $49.95 (not counting the three upsells that will take your total outlay to $372.50), which will describe the 500 calorie-a-day meal plan and exercise regime that will help you reach your goal.

These ads used to be commonplace in pulp magazines, then Kevin Trudeau sold them on late-night cable, and now they're all over the Internet. PT Barnum was spot on, there's one (or more) born every minute.

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